Anthony Jay Williams

Anthony Jay Williams is a Nigerian-British business executive, entertainment consultant and show promoter. He is the Chief Executive Officer of X Factor Productions Limited, established to drive his passion for talent development and artiste management. He is a distinguished graduate (with first-class honors) in Business Administration from the University of Hull and earned a postgraduate certification in Oil and Gas Management and Consultancy from the University of Greenwich.

He had his early education in Nigeria where he attended Mate Academy for his elementary education and proceeded to Federal Government College, Sokoto for his secondary education.

Jay as he's fondly called, is one of the major investors in Cocoa Bar in the UK, and has continued to play an active role in promoting Afrobeats in the United Kingdom's entertainment industry. As a show promoter, event manager, and show sponsor, he has worked with some of the biggest entertainers in Nigeria like Tony Tetula, Idris Abdulkareem, 2face Idibia, and Artquake, among others - especially in their early years.

Jay is a major investor in the entertainment industry in the United Kingdom, Nigeria, and Africa at large.